Medical copywriting

Our medical and health copywriters have accredited backgrounds in the nutrition, dietetic and healthcare fields and are adept at drafting evidence-based copy for all your nutrition and medical copywriting needs.

We work closely with you to understand your business needs. We have experience collaborating with B2C, B2B and healthcare professional audiences to create and redesign copywriting in a wide range of formats that target a variety of touch points.

What is medical copywriting and why is it important?

Medical copywriting is condensing accurate and reliable scientific information into a clear and reader-friendly message. This allows you to communicate effectively with your target audience, establish credibility and build trust in your brand. HRS has a highly qualified and experienced team on-hand, offering a wide range of medical writing services.

What are the common problems in medical copywriting?

Our highly qualified and experienced team of medical copywriters understand the common mistakes in medical copy and know how to avoid them. Common problems in medical copywriting are:

Being vague
Our medical and health copywriters work closely with you to ensure we understand your brand, strategy, target audience and the purpose of each copy. This is crucial for communicating your message to your audience in a clear and succinct way, so that they understand and engage with your brand.

Not writing for a specific target audience
We work with you to understand your target customer, so that we can write copy tailored to suit your audience and their needs.

Inauthenticity
Our team are highly skilled in medical copywriting, with accredited backgrounds in nutrition and healthcare. They will work closely with you to understand your tone of voice so that copy will never appear inauthentic.

Using complex jargon that your target audience doesn’t understand
It is crucial in medical and health writing that the people you are writing for understand what you are trying to convey, especially when translating evidence-based science and clinical data. Our medical communications agency experts are highly experienced in translating medical and scientific information into simple and concise messaging that both healthcare professionals and patients can understand and relate to.

How can HRS provide medical copywriting services?

Advertorials

Advertorials combine marketing and medical writing to promote your brand in print such as a publication or online. Our team take evidence-based information and condense it down into relevant, bitesize information for your target audience. To take your advertorials to the next level, we design infographics and can provide imagery to support scientific copy. If you’re looking for a print advertorial, we can also add QR codes which link to your website with defined call to actions. We work with credible CPD certification services to provide credible accreditation. Some of our previous work includes designing advertorials for publications such as CN Magazine, Dietetics Today and the BMJ.

E-shots

E-shots are a simple, effective communication strategy that can be used as bespoke direct mails, or in digital and print publications. Depending on your objectives, our highly skilled team will write the copy and support the design of the E-shot to promote your content, service or product.

Banners

Banner ads are similar to billboards, in the way that they use imagery to drive traffic. Banner ads create brand awareness by generating click-throughs to your website. We will help you at the start of the journey by selecting the appropriate channel to feature a banner and will then work with you to define the messaging, create the copy, select eye-catching imagery and ensure an inviting design of your banner ad is achieved.

Newsletters

HRS Commmunications are ahead of the curve and as many of our team are healthcare professionals or have backgrounds in marketing and communications within the healthcare industry, we stay up-to-date with the latest trends. We work with you to make sure that you are covering awareness dates relevant to your marketing and content strategy, as well as provide suggestions on new publications and guidelines to include as content in your newsletter. In addition, we create copy and provide design support based on key objectives.

Blog posts

Writing is at the core of what we do at HRS Communications. That’s why we’ll work with you to create a tailored blog content strategy which will cover relevant topics which are written by our team of healthcare professional copywriters. This ensures all blogs we write are evidence-based, current and relevant to the medical and healthcare landscape. Another approach we like to use at HRS for writing blogs includes interviews whereby we write the questions, organise and conduct the interview and write-up the Q&As.

Books

We offer a range of different services for book publication, including:
– Reviewing and revisiting book chapters ahead of publication or for a re-print
– Writing up research publications after the study has been conducted
– Writing up case studies from healthcare professionals globally to ensure that the tone of voice and information included is consistent between them all

Editorials

In order to create engaging editorials and understand different expert viewpoints to achieve a balanced overview, our medical copywriting team work closely with you. Our copywriters will then write succinct, credible and evidence-supported copy based on your requirements.

Brochures

We create informative brochures for print and digital, ensuring create eye-catching graphics and imagery that captivates the attention of your target audience.

Factsheets

Factsheets summarise key information such as product information or articles into a condensed, downloadable or print-ready format. They are a convenient way to educate and disseminate information. Our qualified copywriters can create factsheets, including writing copy, providing up-to-date references and providing graphic design services.

Email marketing

An effective email marketing campaign is crucial for developing a strong relationship with your audience as it helps to boost engagement and build loyalty. We will help you create an email campaign strategy, create templates, produce graphics and write copy. We also help you review performance and engagement.

Websites

We offer SEO optimised, medical copywriting for websites, helping your brand to stand out with copy that cuts through the noise. You may be building a website and require support at the beginning of your journey, or perhaps you need to refresh existing copy and resources. HRS Communications will ensure that copy is tailored to your target audience and your website attracts traffic, engages new visitors and invites those returning to continue to visit again.

Social media

Our highly skilled team can create social media content and copy across all of your platforms. This may include helping you build a social media strategy and content calendar. Or, writing copy for captions and posts. Our services also include graphic design to help you build a cohesive feed on more visual platforms such as Instagram. We also work with videographers and photographers to create stand-out imagery and video that’s aligned with your brand. HRS Communications ensures your content resonates with your target audience on social media to help your products or services to reach more people. We can help you create content that promotes events, exhibitions, e-learning courses, new product launches through to lifestyle related content.

Discover how we can help you? Get in touch