At HRS Communications, we offer five main services: content strategy, content creation, copywriting, EU health and nutrition claims support and healthcare professional outreach.
1. CONTENT STRATEGY
We help some of our clients to control the direction of their overall content creation strategy.
We identify the right marketing strategy for our client's messaging, to ensure their objectives are achieved.
The client provides input on the types of content required and where they want it published.
HRS Communications researches, produces, places and helps to promote the content.
2. CONTENT CREATION
Our team of industry-leading health and nutrition writers specialise in producing evidence-based content which informs, educates and engages the reader.
This can help companies to position themselves as experts in certain areas, and can, to some extent, help with Search Engine Optimisation (SEO).
We produce content for a range of different audiences, including healthcare professionals, patients and the general public.
Services include:
Online articles
Blog posts
Information leaflets
Roundtable reports
Technical reports
Consensus documents
Book writing
Online course creation
Video content creation
3. COPYWRITING
We produce copy which drives action and outcomes for our clients.
We use carefully-chosen words, phrases and sentences to encourage your end-user to take an action, such as buying your product, visiting your website or using your service.
We offer both business-to-business (B2B) and business-to-consumer (B2C) copywriting services.
We produce copy for:
Advertorials
Sponsored blog posts
Feature articles
Websites
Brochures
Social media
Newsletters
Email marketing
Press releases
4. HEALTH & NUTRITION CLAIMS SUPPORT
The EU Nutrition and Health Claims Regulations came into force in 2007. They provide detailed stipulations for any food/ingredient/nutrient which makes a nutrition or health claim. It covers all corporate consumer communications, advertising, marketing, media, packaging, press and social media.
The European Food Safety Authority (EFSA) is responsible for evaluating the scientific evidence supporting health and nutrition claims. Nutrition and Health claims MUST come from pre-approved lists and must be based on sound scientific evidence. Breaching the EU Nutrition and Health Claims Regulations is a criminal offence.
HRS offers an all-encompassing EU Nutrition and Health Claims Regulatory 'MOT' Service. We can review your current positioning, check compliancy, identify new claims opportunities and support you through the claims process.
5. HEALTHCARE PROFESSIONAL OUTREACH
Our team is well-connected in the world of nutrition. We offer a range of services which help to increase your brand awareness amongst healthcare professionals (HCPs).
We can help with:
Podcast hosting
Webinar hosting
Acting as a media spokesperson
Attending/speaking at events/conferences
Hosting roundtables
Sourcing and liaising with brand ambassadors
