Our New Look is Coming!
30th August 2022
Written by sysadmin
With less than a week to go until the launch of our re-brand project, we wanted to share with you some of the hard work that HRS has put in over the past 6 months. Our digital and branding agency; Source Design developed our new look logo and website, making our brand vision a reality, whilst Studio White Marketing created and delivered a sleek business and marketing strategy.
Since its launch three years ago, HRS Communications has become an industry-recognised provider of leading nutrition communication services. Over recent months, we’ve developed our service offering and grown our talent pool of expert dietitians, nutritionists, medical writers, strategists and digital marketers. We are extremely proud to have transitioned to a full-service medical communications agency specialising in nutrition. This growth stage felt like the perfect time for HRS to have a fresh new look and feel, as we reposition ourselves within the medical and nutrition communications industry.
We wanted our new look to really encapsulate what we are and what we do. Our new logo is modern, strong, professional and distinctive, capturing HRS’ unique standpoint within the industry. If you’ve been following us on our journey on social media, you might have noticed some bright colours and maybe some different textures. While our primary colour scheme is still minimal and aligned with health and wellbeing, we were keen to add a touch of vibrancy, thus emulating the nature of the work HRS creates. The use of magnified food textures further adds an innovative nutrition flair, while demonstrating our attention to detail.
It’s not just external changes we’re implementing at HRS. The team have been involved with the strategic re-evaluation of our vision, mission, values and culture. It was fundamental to us that the whole team was involved in these decisions, as cultivating company values and a culture we can all be proud of is of high priority. The HRS team came together to discuss the fantastic culture we’ve created thus far, and what we can do to make it even better.
Speaking about the re-brand, Harriet Smith, Registered Dietitian and Founder of HRS says: “We’re thrilled with the outcome of the hard work that’s been put in over the past 6 months, both by the HRS team and our partner agencies. We’re incredibly excited to start this new chapter and for HRS to continue making leaps and bounds within the industry.”