Medical writing is a highly specialised skill that requires a good understanding of medical science and proficiency in written communication. Many businesses and organisations use medical writers to ensure scientific documents are accurate, well-written, and appropriate for their intended audience. 
 
In this blog post, we’ll explore the role of a medical writer and the benefits that working with one can bring to your brand. 

What is a medical writer? 

Medical writing is a very varied discipline. Medical writers are responsible for writing many different types of copy, for a wide range of purposes, and for diverse audiences. This might include: 
 
· Regulatory documents like patient information leaflets 
· Educational resources for healthcare professionals, such as textbooks and e-learning modules, or factsheets on new medicines and equipment 
· Articles for newspapers or magazines 
· Posters and presentations for medical conferences 
· Promotional material for healthcare products e.g., brochures 
 
Medical writers may work in a variety of settings, including for medical communications agencies, pharmaceutical companies, research organisations, health authorities, government agencies, or medical trade organisations. 

Reasons to work with a medical copywriter 

Expertise 
Medical and health writers will typically have a degree in a life-science subject and/or a background in a scientific discipline. 
 
Evidence-based practice 
Their rigorous scientific backgrounds mean that health writers understand the importance of evidence-based practice, and will ensure that the information you are publishing is factually correct. 
 
Credibility and brand positioning 
Working with a medical writer brings credibility to your brand. Their qualifications and expertise make them an authoritative figure on the topic, which will provide your audience with reassurance. 
 
Communicating with your target audience 
Medical writers are experts in communicating complex scientific concepts to a variety of audiences. As such, they will be able to present information at the right level for your target audience. 
 
Responsibility 
Brands sharing health and medical information have a responsibility to ensure the information they distribute is accurate and up-to-date. Using a medical writer ensures that your communications meet this standard. 

Medical writing at HRS 

We’re proud to offer medical writing as one of our specialist services at HRS Communications. As an expert team of Registered Dietitians and Nutritionists, we place evidence-based practice as the heart of what we do, ensuring our work is scientifically accurate and compliant with industry regulations. 
 
Our medical writers have backgrounds in academia, clinical practice, and public health. We have over 50 years of combined experience translating complex scientific concepts into easy-to-understand messages for a variety of audiences. 
 
If you would like more information about HRS Communications and the medical and health writing services that we provide, please contact us at info@hrscommunications.com. 
Our team is well-connected in the world of nutrition. We offer a range of services which help to increase your brand awareness amongst healthcare professionals (HCPs). Find out more here or please contact us at info@hrscommunications.com
 
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