The changes proposed as part of the consultation have the potential to impact clinical practice considerably. Concerns that could be raised in response to the consultation include:
● Reduction of choice, impacting dietitians’ ability to exercise professional judgement in choosing the best products and volumes for their individual patients’ needs.
● A wish to view the evidence underpinning the proposed policy changes.
● Increased workload and risks to patient safety as a result of the removal of front-of-pack labelling information or brand name changes.
● Impact on patient preferences and subsequent consequences for their care.
● Suppression of the industry’s ability to innovate in response to patient needs.
We specialise in medical nutrition communications. Thus, the proposed changes and their potential impacts are particularly relevant to HRS Communications’ clients.
Accordingly, we have been supporting many of our clients with communicating information about the consultation. We have worked in conjunction with the British Specialist Nutrition Association (BSNA) – the trade association representing manufacturers of RTD ONS products – to produce a deep dive article into this topic which has just been published in the Complete Nutrition (CN) magazine and can be downloaded HERE.